Topic Takeover
A 12- to 16-part audio, video, and/or written form series designed to dominate a certain topic.
Benefits:
Benefits:
- Relationship building with subject matter experts.
- Can own a topic in search for years after series is published.
Samples:
Samples:
Eight years ago, we produced a series, “Making Money from Podcasting.”
- For the first 5 ½ years, that article, “9 Successful Techniques for Making Money from Podcasting,” was the number one search result.
- Today, a search for that term, without quotes, returns our summary article on Mashable as the fourth result.
- The summary article has 1,300 shares.
