Wisdom of the Crowd Article

A large article with 15-20 tips on a specific topic gathered from the collected wisdom of 20+ industry experts.

Benefits:

  • We have a perfect success rate with these articles.
  • Article acts as an industry anchor owning the topic in search and social media often for years after it’s published.
  • When published before an event, topic becomes core to event’s conversation.
  • Great relationship making device and can be used to set up interviews before an event.

Pair this with:

Samples:

“What 30 Classic Games Can Teach Us about Security”

“20 Ways to Respond When Your Company Is Breached”

“20 of the Greatest Myths of Cloud Security”

“25 Infosec Gurus Admit to their Mistakes…and What They Learned from Them”

  • Written for client Tripwire, and published on their State of Security blog
  • 630+ shares
    (Current site was redesigned and shares reset. This count was prior to reset.)
  • #1 search result for “infosec mistakes”

“20 Top Tips to Recruit Passive Candidates”