While you’re at the event, constantly make public announcements to remind attendees verbally and with signage of all the tools you’ve integrated into the event: the blog, the photos on Flickr, the Jaiku channel, the tag keyword they should all use for any posted content, the live video lobby chats, the daily video reports, and social network groups. All of that information can be found on your event Web site and/or blog.
WHAT NEXT?:
Do you have other, innovative ideas about Web 2.0-enabling a live event? What do you think works the best, and what should people not waste their time on? I welcome your feedback and dialogue on the topic.
If you have an event coming up in which you’d like some help producing the social media component, contact Spark Media Solutions.
Special thanks to Amy Johns, Mike McAllen, Philip Faulconer for their input, editing, and advice on this piece.
