Tracking, promoting, and getting buy in on all these Web 2.0 tools will be a lot easier if you make it part of the event sign up process. When attendees sign up, let them know that you’re enabling a variety of Web 2.0 tools for the event. Once you show them what you’re doing, ask them to provide their blog address and account names for the various Web 2.0 applications you’ll be using (e.g. Flickr, Jaiku, Facebook, etc.) at the event.
Don’t do this casually. People place a lot of value on their personal information. Show the value exchange by presenting your information first. Provide links to the various event accounts with valuable content already in place. If it’s impossible to pre-load with content (e.g. videos, photos, podcasts, blog content), give attendees another incentive to provide their personal account information. For example, for those attendees who fill out the form completely offer a $10 discount on admission or a free gift at the event.
