In the San Francisco Bay Area, having an open wireless connection at a conference is almost as expected as flush toilets. All attendees, not just the press, want to write about and record the event live while they’re in the room. By providing free wireless connectivity that can handle the load of multiple connections, you’re enabling the conversation to happen for everyone.
If you’re at a hotel that’s going to charge you an arm and a leg for a wireless connection, look for a sponsor and in return provide a splash page for everyone to see when they log on. If you can’t pull off free Wi-Fi, you simply can’t “Web 2.0-enable” your live event. This is a must.
