• Introduction
• Be top of mind
• Help potential customers find their way
• What content should you broadcast through your media network?
• What medium should you use?
• Create content units around a single effort
• Offer exclusive distribution opportunities to high profile editorial sites
• Engage in conversation, especially when it’s tangential to your business
• Early warning signs that your company’s media network might fail
• Summary - Turn your business into a media network

Introduction

Here’s a summary of what you’ll learn and why you must “Be the Voice.”

Thought leaders are driving customers either to your business or away from it.

You have the industry wisdom, you just haven’t had the easy-to-use tools (e.g. blogs, podcasts, video) for communications and conversation. Now you do.

It’s easy to be distracted by the technology. Don’t be medium-focused. Learn how to zero on the message and efficiently publish a single idea or effort across multiple media.

What content should you create? What is the most appropriate medium for your audience? How, when, and where should you engage in conversation?

Increase organic discovery of your product and services. Support sales staff so they can close sales. Build your brand identity. Help customers find their way by providing answers so they can make decisions whether or not to purchase your product.

Learn how to detect common early warning signs that your company’s media network may fail.